Private Tours of London

From medieval witches and alchemists to tales of great illusionists past and present, learn about the true history of MAGIC in London… on the London Magic Tour! Whether you are a born-and-bred Londoner or a passer-by, this tour is for you!

Price: £15 per person (£10 for concession, £5 for kids under 15 accompanied by an adult).
Meeting point: in front of St James’s Palace, at the bottom of St James’s Street
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LONDON WITH A TWIST! Discover London YOUR WAY with a fun, private guide! Whatever you are interested in, I have just the tour for you (or can put it together especially), combining fun and enthusiasm with the guaranteed quality of a qualified London Blue Badge Tourist Guide.

Whether you are a couple, a family or a larger, corporate group, and whether you want a half or a full-day tour, it will be my pleasure to share with you my knowledge of London, its wonders, its history and its secrets!

Private tours are relaxing and convenient: you don’t have to worry about anything! I will meet you directly at your hotel or wherever you are staying, and will take you on a lovely tailor-made tour of London based on your own areas of interest. The tour will end either back at the hotel or in a convenient place of your choosing. No worry, no stress, no need to compose with other groups: it is YOUR TOUR and yours only! And if you aren’t sure what you want to see, I have plenty of great suggestions! Just browse through the itineraries presented on this website. They are here to give you ideas. Choose one and we will tweak it to devise the perfect tour for you.

Here are some examples of my most popular day-tours (note that these are mere outlines of what is possible and can be made to overlap, as tours are tailored to each group):

Half-day Tours

Ronnie Scott's, Leadenhall Market and Covent Garden

The most popular way to discover London: a morning or an afternoon with a private guide, on a specific theme. If you want a morning introduction to central London, book the Westminster & Changing of the Guard walk, on which you will see some of London’s most famous sites, such as Buckingham Palace, Big Ben, St James’s Park & Westminster Abbey. If you are a music and rock’n’roll buff, the Soho & Music Walk is for you. If you came to London for the West End Theatres, and want to learn more about the very rich theatrical history (and crazy theatrical tales) of our city, pick the Theatreland & Covent Garden walk. And finally, if you are a Harry Potter and magic fan, come on the brilliant Wizards' Walk, a mix of Harry Potter-related fun facts and film locations and REAL MAGIC HISTORY…with a magician! Our most unique tour, it is also one of the most popular.

Full-day Tours

Changing the Guard, St James's Park and Westminster Abbey.

I also offer full-day tours, which are definitely the most worry-free way to discover London: I will come and pick you up at your hotel or accommodation in the morning and will guide you throughout the day (up to 9h!). Again, each itinerary presented here is a mere canvas that can be tweaked to your own desires and needs.

London in a Day is a perfect start if you have never been to London and want an overview of what it has to offer! Westminster & Covent Garden Day Tour is a good alternative if you want to discover more about Royal and flamboyant London, in a very relaxed walk around the heart of Westminster. Finally, if you are looking for something a little different, come on my Artistic London Tour and I will walk you through memories of music & Rock ’n’ Roll Soho, art and the theatre world.

We will be walking and using public transport when required. If you prefer, you can get a chauffeured vehicle instead (at extra cost).

Guided tours with a Blue Badge Tourist Guide

Enjoy the benefits of my status as a Blue Badge Tourist Guide. I am also a skilled Magician and Musician. Read more about me...

“When a man is tired of London, he is tired of life; for there is in London all that life can afford”

Samuel Johnson, English author (1709-1784)

I am a qualified Blue Badge Tour Guide
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Our customers say...

"The guided tour was wonderful - Jennifer is extremely knowledgeable"

Martin W.

"I want to submit a review of the Stonehenge, Bath, Windsor Castle based taken on June 28th. Jennifer El Gammal was an outstanding tour guide. She was personable, intelligent, knowledgeable and truly a pleasure to be with for this full day excursion. She was well organized and provided specific instructions about how to get back to the bus after each stop, which resulted in everyone getting back to the bus on time. The bus driver, Bob Smart was a good partner, driving safely and getting us from each site on time. This tour was one of the best I have ever been on because of the excellent information shared by Jennifer throughout the bus ride. She is truly amazing and engaging."

Lois

"In September, 2019, my husband and I took a day tour led by Jennifer to Bath, Stonehenge and Windsor Castle. She made everyone feel cared for and educated about what's going on. I loved how she made instructions very clear so we knew what to do and when. I'm kind of a control freak so that satisfied my need to be on top of things. Lol. When on a bus tour with 40 other people, it's easy to get lost, confused or turned around. I loved her stories and extra knowledge about the area. She was able to answer my husband's questions about our (hotel) area of town and enlightened us about some things that weren't included on the tour. She made sure to spend some time with each couple and gave 'over and above' info that was outside of a regular tour guide. I highly recommend and when we go back, we will definitely look her up and take any other tours she has available."

Diane

"I absolutely adored my magic tour with Jennifer. Not only is she a professional qualified Blue Badge guide, but she's also a whizz at magic! I love history, so it was really fascinating to learn more about St. James's and the story of magic in London and beyond. Who knew people could get so hysterical about top hats?? What made the experience even more unique, however, was that we weren't just learning about magic, but experiencing it as well! Card tricks, rope tricks, illusions and tricks of the eye. Amazing! Jennifer created the perfect mix of history and performance. She was warm, approachable, and very entertaining. Would definitely go on another one of her tours!"

Amber

"I went on Jennifer’s walk last week. She was brilliant! A gentle walk with interesting Magic - related facts and real magic delivered in a fun, entertaining and relaxed way. Good quality LIVE entertainment. "

Karen

"I love magic. Jennifer, the guide, casually slipped into her story all manner of magic to amaze and make us smile. I enjoyed the route of this tour and the stories told along the way. Would recommend to all who enjoy watching a professional at work. Would suit older children as well as adults. "

"I really loved the walk - informative and hugely entertaining! Amazing magic and fascinating facts - this would appeal to every age group and anyone who feels the need for a sprinkling of magical stardust!"

"An enjoyable, intriguing and entertaining tour, Jen. Thank you. Taking us through the surprising feats of magicians and other aspects of make-believe. A history of St James's I knew nothing about. Real magic tricks as well! A great way to spend an afternoon."

Karen D.

"What an interesting and original tour. Really good information, great part of London, real substance then the fun of a real life magic show. As Jennifer said, we can all do with a little bit of magic. Loved it!"

Sarah W.

"Literally magical. Jennifer weaved marvellous historical tales of magic and illusion together with a selection of very enjoyable tricks. Original, amusing and fascinating. I would recommend this to anyone."

A.K.

"A tour with a difference! great stories interspersed by magic around Mayfair, enjoyed by my niece and I. What a fun way to meet up during lockdown. Thank you Jennifer. Jo"

J.H.

"I went on Jennifer’s Magic London walking tour and it was - well, Magic! Such an interesting and amusing guide with a fund of wonderful stories which Jennifer told in a fascinating and entertaining way. And if this wasn’t enough - Jennifer included practical magic as part of the walk. Her skill as a magician was amazing and the magic was woven into the tour. We learnt so much about Houdini and Victorian magicians such as Nevil Maskelyne , and even Paul Daniels - visiting the very sites where they performed. I’m still scratching my head trying to think how the magic tricks were carried out!!! This is a wonderful walk for both adults and children. Spellbinding! Martin"

Martin

"The combination of walking through an enchanting part of London with great links to the world of magic but the tricks are so good."

T. M.

"Great value tour not only informative but also very entertaining. Our guide Jennifer had fascinating stories and she guided us through the origins of magic and early magicians as well as famous magicians of the past. We got to discover some hidden gems in central London and she revealed a fascinating history behind some the more known architectural landmarks. During her captivating storytelling our guide kept performing some of her own magic tricks that linked to and enhanced the stories and I must say that they’ve made the whole experience absolutely perfect. I strongly recommend this to everyone."

Adrian P.